How WagTag Works
We’ll send you a free WagTag pet tag to attach to your pet’s collar—no subscriptions, and no hidden fees.
Using the WagTag app, you can add your pet’s details and link it to the tag. No personal information is stored on the tag itself.
If your pet ever goes missing, anyone who finds them simply scans the pet tag QR code using their phone’s camera. You’ll instantly receive a notification with their contact details—so you can reunite with your pet quickly.
WagTag is a community-powered app for reuniting lost pets with their families—without expensive council fines or long waits at shelters.
At WagTag, we believe keeping pets and families together shouldn’t come at a price. That’s why we offer this service for free, along with exclusive special offers and deals for our community.
Join thousands of pet owners today. Download the WagTag app on the App Store or Google Play.
How much is it?
No catch. WagTag is totally free to register and use — no subscriptions, no hidden fees.
We make it work by partnering with pet-friendly companies who sometimes share special offers with our community. Think of it like when you use a free app that’s supported by advertising or optional deals — you never have to take them up, but they help keep the platform running without charging pet parents.
The more people who join, the better WagTag works. Our mission: get WagTags onto as many pets as possible, and keep it free for pet parents.
Features that matter
Pet alerts with location
Instant alert when your pet’s tag is scanned—complete with the finder’s contact details and their location.
Public pet profile
Anyone who scans your pet's tag sees their profile—name, photo, personality, and helpful notes—right in the browser. No app required.
Lost pet poster
Report your pet as lost and get an instant A4 poster by email—pre-filled with photo, name, and a QR code so people can report sightings.
Privacy
Your personal details stay private unless you choose to share them. The finder provides their contact details, so you can reach out safely.
No batteries
Skip the battery drama. Batteries can be dangerous if swallowed and are a pain to recharge—WagTag avoids them entirely. Simple, safe, always ready.
WHAT PEOPLE SAY
”Easy to set up. Very happy with it. Tried it out on a friend's phone works great. Thanks so much.”
- Debbie V.
”Thank you very much for the tags. I found them extremely easy to set up.
My boy is only 1.5 kg. But he is not phased by the tag on his collar at all.”
- Kym B.
“Awesome product . Very straight forward and easy to do step by step instructions. Thank you”
– Michaela S.
“Fantastic. Easy to set up. Really easy to use. Highly recommend WagTag for your pets. Thank you.”
– Lauren P.
"Set up mine for our four dogs . Easy as . Thanx"
- Wendy L.
"It was so easy to set up the tag! I feel happy that if my furry girl gets away from home or from my friend's place when I go away I will be notified when someone finds her."
- Marika K.
"Thank you, I found it very easy to set up and even did a test run with my husband's phone. I love the fact that your personal details are not given out. "
- Sharon S.
"I love everything about the WagTag, it was a breeze to set up and uploaded both our fur babies profiles with ease. It's an amazing concept."
- Renae H.
"I’m very happy with my WagTag. If my little Coco was lost whoever found her just has to scan the tag and she could be returned to me."
- Paul L.
