We created WagTag with one simple goal: to help lost pets get home faster.

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As pet owners, we know how quickly a normal day can turn stressful — a gate left open, a lead slipped, or a cat wandering just a little too far from home. In those moments, having another layer of protection can make all the difference.

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We also listened to pet owners who were concerned about having their phone number printed on a tag. A traditional pet tag can be photographed at the park, outside the shops, or anywhere your pet is seen — and your personal contact details are right there.

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WagTag was built to give pet owners a smarter, more private option. It helps people contact you if your pet is found, without displaying your phone number on the tag.

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We’re able to keep WagTag free through support from pet-friendly partners and optional community offers.

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Thank you for being part of the WagTag community.